https://mavengity.com/research/ Independent analysis of B2B technology categories as defined by Forrester and Gartner, covering AI platforms, event technology, customer data, and process automation. en-us Wed, 28 Oct 2026 23:35:00 +0000 https://mavengity.com/assets/img/mavengity-yt-logo.png https://mavengity.com/research/ https://mavengity.com/research/accounts-payable-invoice-automation-software/ https://mavengity.com/research/accounts-payable-invoice-automation-software/ Sat, 26 Sep 2026 00:00:00 +0000 Research Forrester's second Wave for accounts payable invoice automation scored fifteen providers against twenty-six criteria. Gartner's June quadrant scored twelve against a wider name, and only one vendor is publicly on both Leader rungs. https://mavengity.com/research/analytics-and-business-intelligence-platforms/ https://mavengity.com/research/analytics-and-business-intelligence-platforms/ Sat, 26 Sep 2026 00:00:00 +0000 Research Forrester's last evaluation of this market closed on the argument that the bottleneck was never the interface, it was semantics. Gartner's agentic research now puts a number on what happens when nobody fixes it. https://mavengity.com/research/backup-and-data-protection-platforms/ https://mavengity.com/research/backup-and-data-protection-platforms/ Sat, 26 Sep 2026 00:00:00 +0000 Research Gartner's backup quadrant changed its name for the second time in three years, kept the same six vendors on the Leader rung, and moved the vendor that made the market's largest acquisition further left. https://mavengity.com/research/business-orchestration-and-automation-technologies/ https://mavengity.com/research/business-orchestration-and-automation-technologies/ Sat, 26 Sep 2026 00:00:00 +0000 Research Gartner's second quadrant for business orchestration and automation technologies scored twenty platforms and kept a narrow Leader rung, while the vendors Forrester names in the market it created for the same shift sit largely outside it. https://mavengity.com/research/cloud-ai-infrastructure/ https://mavengity.com/research/cloud-ai-infrastructure/ Sat, 26 Sep 2026 00:00:00 +0000 Research Gartner's first quadrant for AI infrastructure put six vendors on the Leader rung, four of them general-purpose clouds and two of them Chinese hyperscalers, while the vendors that sell nothing else sat furthest right on vision. https://mavengity.com/research/container-management/ https://mavengity.com/research/container-management/ Sat, 26 Sep 2026 00:00:00 +0000 Research Gartner placed seven of sixteen vendors on the Leader rung in a market whose core software is free. The cautions attached to those Leaders are mostly about lock-in, and the two vendors at the top of the quadrant lead opposite axes. https://mavengity.com/research/conversational-ai-platforms/ https://mavengity.com/research/conversational-ai-platforms/ Sat, 26 Sep 2026 00:00:00 +0000 Research Gartner's 2026 quadrant for conversational AI platforms scored fourteen vendors and kept four at the top, three months after Forrester put one of those four outside its own Leader rung. https://mavengity.com/research/crm-sales-platforms/ https://mavengity.com/research/crm-sales-platforms/ Sat, 26 Sep 2026 00:00:00 +0000 Research Forrester retired the name Sales Force Automation in 2023 and split the market into three successors. Gartner kept the report running for two more editions and then renamed it. The two firms reached opposite conclusions about the same category. https://mavengity.com/research/customer-service-knowledge-management-systems/ https://mavengity.com/research/customer-service-knowledge-management-systems/ Sat, 26 Sep 2026 00:00:00 +0000 Research Gartner gave customer service knowledge management its first Magic Quadrant in 2026. Every differentiator in it is about where the knowledge comes from and how it is kept true, not about the model reading it. https://mavengity.com/research/endpoint-management-platforms/ https://mavengity.com/research/endpoint-management-platforms/ Sat, 26 Sep 2026 00:00:00 +0000 Research Forrester retired the unified endpoint management name after its 2019 Wave and came back to the market seven years later under a different one, scoring eight vendors against thirty-four criteria. Gartner splits the same ground into two separate quadrants. https://mavengity.com/research/generative-ai-model-providers/ https://mavengity.com/research/generative-ai-model-providers/ Sat, 26 Sep 2026 00:00:00 +0000 Research Gartner gave generative AI models their own Magic Quadrant in September 2026, grading the vendors whose product is the model itself. Forrester spent two years arguing the model is not a business model. https://mavengity.com/research/hcm-suites-for-1000-employee-enterprises/ https://mavengity.com/research/hcm-suites-for-1000-employee-enterprises/ Sat, 26 Sep 2026 00:00:00 +0000 Research Gartner puts the boundary in the title, at a thousand employees. Forrester put it in the criteria, at the share of the workforce that never touches a desktop. The two firms are describing one market and telling buyers to shop it differently. https://mavengity.com/research/hybrid-mesh-firewall/ https://mavengity.com/research/hybrid-mesh-firewall/ Sat, 26 Sep 2026 00:00:00 +0000 Research Gartner retired the Network Firewalls quadrant and drew a mesh in its place. Forrester renamed the same ground in the same direction, and then the two firms disagreed about almost every vendor on it. https://mavengity.com/research/identity-verification/ https://mavengity.com/research/identity-verification/ Sat, 26 Sep 2026 00:00:00 +0000 Research Gartner entered this market six years after Forrester did, and its third quadrant now scores a field of roughly the same size. What the two firms measure inside that field is where they part. https://mavengity.com/research/intelligent-document-processing/ https://mavengity.com/research/intelligent-document-processing/ Sat, 26 Sep 2026 00:00:00 +0000 Research Gartner's second quadrant for intelligent document processing put five vendors on the Leader rung and handed Hyperscience both axes, while Forrester drew the same market eight vendors wide under a name that shares one word with it. https://mavengity.com/research/multichannel-marketing-hubs/ https://mavengity.com/research/multichannel-marketing-hubs/ Sat, 26 Sep 2026 00:00:00 +0000 Research Braze tops Gartner's September 2026 quadrant on both axes. It is also the vendor Forrester dropped out of its Leader tier in the last scored Wave of this same market. https://mavengity.com/research/saas-management-platforms/ https://mavengity.com/research/saas-management-platforms/ Sat, 26 Sep 2026 00:00:00 +0000 Research Gartner's third quadrant for this market put a password manager on the top rung beside an asset-management vendor, and added FinOps to the criteria in the same year AI consumption started arriving on the invoice. https://mavengity.com/research/sales-performance-management/ https://mavengity.com/research/sales-performance-management/ Sat, 26 Sep 2026 00:00:00 +0000 Research Gartner kept the wide category name and put a planning platform on its Leader rung. Forrester cut the same market down to the compensation engine. The two rosters are where that disagreement becomes visible. https://mavengity.com/research/sase-platforms/ https://mavengity.com/research/sase-platforms/ Sat, 26 Sep 2026 00:00:00 +0000 Research The 2026 quadrant demoted Fortinet and promoted Zscaler, and the one use case whose scores have been republished puts them the other way round. The edition's new caution also cuts against the premise the category was built on. https://mavengity.com/research/search-and-product-discovery/ https://mavengity.com/research/search-and-product-discovery/ Sat, 26 Sep 2026 00:00:00 +0000 Research Gartner's 2026 quadrant for search and product discovery kept three Leaders and handed the top of the chart to a vendor in its second year, while the same four names sort differently in Forrester's commerce-scoped evaluation.